Winning ways in retail industry: How to solve the problem of enterprise unstructured data?

According to the data released by the National Bureau of statistics, The first half of this year, Total retail sales of social consumer goods 211904 RMB100mn, Year on year growth 23. 0%. With the expansion of the consumer market, Growing demand and supply, Retail enterprises improve efficiency with digital capabilities, The demand for increasing competitiveness is growing continuously, The retail industry is in a critical period of digital transformation.

The back of the rapid growth of orders is the document management mode "backward"

Retail chain industry through universal application "Purchase, sales and inventory" , ERP, CRM The system solves the management problems of most structured data, Can unstructured data management, which accounts for a larger proportion, move from vacancy to its due position, That's it "Data driven business" Key to.

Under the background of increasing order volume, The traditional file management model is obviously difficult to catch up "Business speed" :


1, High complexity of store management, Numerous retail stores, Large number of people and uneven informatization quality, Leading to high training costs for enterprises;

2, Retail enterprises' regional market information, There is a fault in the understanding of consumer information, The headquarters cannot form a rapid response to the regional market;

3, Complex dealer network structure, The way of information sharing with the headquarters and all levels is backward, Often leads to outdated data, Information omission, Unclear policies and other issues;

4, The internal collaboration efficiency of traditional retail enterprises is low, The linkage cycle of each department is long when the product is launched;

5, Under the new retail Era, Enterprise multi-channel parallel mode increases management complexity, Online and offline joint activities need a real-time information sharing platform to ensure collaboration;

6, The personnel flow in the retail industry is relatively fast, A large amount of work data is scattered on employees' personal computers, Employee turnover causes the loss of important enterprise digital assets.

For retail enterprises, A mature unstructured data solution needs to have several factors. The first is cost, Enterprises do not need to invest a lot of money in operation and maintenance personnel and hardware, Just pay a small service fee, The platform is responsible for daily operation and maintenance; Secondly, you can order on demand, Service application range can be freely selected in menu mode, The use time limit can be freely selected; Then, the function upgrading and optimization respond quickly, Simple deployment, Easily meet the complex online and offline collaborative business in the future; last, The performance can scale freely with the traffic, When encountering explosive business development, Features for rapid replication and deployment, It does not affect the running speed of the system.

360FangcloudUnstructured data solutions

Combined with the development difficulties encountered by the retail industry, 360FangcloudCreated a highly targeted solution, Provide enterprises with centralized management of massive files and collaborative cloud services, Establish a safety system for the whole life cycle of documents, Breaking the information island, Solve the problem of unstructured data management; Accelerate the implementation efficiency of various project plans of the company, Upgrade the fine operation ability of market and sales; Vigorously develop the omni channel strategy, Improve the management ability of dealers and suppliers; Collect consumer data at the first time, Establish an agile response mechanism.

one, Multi level permission management, Guard sensitive information

Pain point scene:

External project cooperation, Especially multi-channel joint activities, It often involves the circulation of many important information materials, Once there is no supervision, there will be the risk of information and data leakage, At the same time, erroneous deletion and correction may also occur in the process of document circulation, There are great hidden dangers of information security.

Solutions:

Yifang cloud has multi-level permission control capabilities, Enterprises can set permissions independently for different folders, You can also restrict the permissions of different personnel according to their work roles, Ensure data security while meeting file collaboration requirements.

(Schematic diagram of Yifang cloud)

two, Multi terminal information cloud synchronization, Project communication barrier free

1) Real time synchronization of information

Pain point scene:

There is an information island between departments, Not sharing information with each other in time. For example, when the product R & D department pushes through the old and brings forth the new, Need to contact the marketing department/The sales department shares a lot of product information, During this period, every change made by the developer needs to be manually synchronized to other parties, Resulting in high communication costs.

Solutions:

Yifang cloud as a file sharing and collaboration platform, Through multi terminal file synchronization, Shared folder, Share links and other ways to help departments establish a rapid information collaboration method suitable for enterprise behavior. New product promotion period, plan, organization, Implement efficient collaboration, Ensure high consistency of team information; Enterprise salesmen all over the country/Training personnel can get the latest product information and marketing information at any time.

(Schematic diagram of Yifang cloud)


2) Easily realize store data sharing

Pain point scene:

The establishment of a store often requires the cooperation of multiple departments, Including market research, Business district analysis, Store location, etc, However, most retail enterprises lack effective ways of store building tracking and collaboration.

Solutions:

Enterprises can establish a collaborative shared space between headquarters and on-site store building teams through Yifang cloud, Employees can take photos through mobile phones, Online discussion and other functions complete the real-time progress tracking and online feedback of the establishment of the store, It can effectively avoid the obstacles of information reception caused by cross platform communication.

(Schematic diagram of Yifang cloud)


three, Open up the information channel between headquarters and stores

1) Easy to use training "Artifact"

Pain point scene:

Store personnel will receive various trainings, Including service specifications, Script, Product knowledge, etc, A large number of training materials will be generated. For employees, How to get these information quickly, How to browse training materials anytime and anywhere is a major difficulty.

Solutions:

With the help of yifangyun, The product training materials of the enterprise can be distributed to all store consultants with one click, Content classification, Intuitive and clear. And Yifang cloud support 100+Online preview of common file formats, Employees can learn all kinds of materials directly on mobile phones, No need to install additional professional software.

(Schematic diagram of Yifang cloud)


2) Centralized management of enterprise documents and knowledge precipitation

Pain point scene:

Many materials of retail enterprises are updated frequently and in large quantities, Like customer data, Store sales form, etc, The transmission frequency of these files is often very high. The traditional information system is not flexible enough to deal with file archiving, This will not only increase the workload of employees, It is also easy to make the archived documents have version errors.

Solutions:

Through Yifang cloud, Enterprises can quickly build public databases, Easily realize the aggregation of massive files, Virtually complete the real-time update and archiving of data. This is not only convenient for project members to master the progress of key materials in real time, It can also help the team effectively complete the re filing and archiving after the completion of the project.

(Schematic diagram of Yifang cloud)

360 Fangcloud [The customer said]

Up to now, already existing 500, 000+Enterprise customer selection 360 Fangcloud, Cover the government, manufacture, education, real estate, Retail and Internet, etc 20+industry, Help enterprises improve the efficiency of file unstructured data management, Accelerate the upgrading from digitalization to intelligence, It has been highly recognized by many customers.

Facing the challenges of the retail industry, 360 Yifang cloud will help retail enterprises protect important digital assets with internet thinking, Reduce communication costs, Improve the internal and external work efficiency of the enterprise, And then help enterprises vigorously develop the omni channel strategy.