[Knowledge sharing] Do a good job in market activity planning, These three tools are enough!

In this era of rapid information dissemination, media, Traditional marketing methods such as advertising have been difficult to attract public attention. As a kind of information, event marketing is the most accurate, The most direct contact with customers, The marketing mode with the highest communication conversion rate, It can maximize the strengthening of the brand and promote sales in a short time.

at present, Event marketing has generally become an indispensable choice in business activities, Many large enterprises use "use all one 's skill" , Launch various activities in different ways. Take the automobile industry for example, In the fierce market competition, Large car companies are thinking hard, Launch Auto Show, New car launch, cross-border cooperation, Immersive experience and other high-end production, A gathering of celebrities, With a view to building brand influence, Occupy more market share.

however, For small and medium-sized enterprises, How to work with a limited budget, Do a successful market planning activity?

below, I recommend wall crack 3 A good tool, You can get creative ideas of the activity separately, Looking for professional resources, Three levels of collaborative activity information provide solutions for small and medium-sized enterprises!

one. Yiwen. com -- Event planning inspiration station

Yiwen focuses on sharing ideas and resources of offline activities, Users can download some big brands for free, Practical proposals of top agents. While browsing the excellent activity cases on the website, Market people often get more planning ideas, Process logic, Inspiration from activities such as connection recommendation, Final landing "Point to face, Then to the overall situation" Perfection of, Systematic activity planning scheme.

website: https: //www. yievent. com/

two. EventTool -- Offline activity execution tool navigation

As designers used to use "Excellent designer website navigation" To search for HD pictures, Get design inspiration, EventTool Create a full website navigation of offline activity execution tools for market event planners, cover 3 Large module 13 Sub procurement and marketing types, Included more than 270 Fund activity efficiency tool. Site reservation, Design and construction, human resources, Visual copywriting, Material gifts, Looking for outsourcing. . . A website contains all the resources you can think of!

website: http: //eventtool. s2. cn. vc/home

three. Fangcloud -- Team collaboration efficiency tool

Preparation for a market event, It requires the cooperation of multiple personnel of the company, Many details are strictly controlled. FangcloudAs a team collaboration tool, It is convenient for team members to control the information and progress of various activities in real time, Effectively improve team collaboration efficiency.

Yifang cloud has successfully held user conferences for two consecutive years, List of participants before and after the meeting, Conference materials, Confirmation of product data and other materials, modify, Distribution and many other links, As it is a large company level activity, More cumbersome process, More difficult to prepare.

below, Take the preparatory process of the user conference of Yifang cloud as an example, Share with you "How to pass Yifang cloud, Achieve efficient collaboration in the event planning process" .

1. Archive and share activity information

From the preparation of the user conference to the resumption, Each link will produce an activity plan, Share content, A large number of documents such as customer invitation information.

first, The person in charge will create it in the Department space "Yifang cloud User Conference" folder, And invite relevant personnel from all departments to join the collaboration, formation "User conference working group" . Each team member will upload their own documents to this folder, Guarantee before the meeting, in, All kinds of materials produced in the later stage are archived in an orderly manner, It also facilitates the real-time sharing of information by all team members.

Even if there are new employees in the marketing department, You can also understand the historical market activity information at a glance, Refer to previous successful market activities.

Any group member updates information during the activity, All team members can view the latest and consistent version in real time. If the group member information is filled in incorrectly, The version recovery function of the file can help you quickly retrieve the historical version.

2. Multiple people edit the active document together

Planning scheme of User Conference, Press releases and other documents, It was jointly completed by several members of the marketing department. If passed "Several members complete their respective parts first, And then integrate it into a regular report to the leaders" The way, Often need frequent modification, Transmission and integration.

The files stored on Yifang cloud support online editing, For the same document, Members with editor and above permissions can edit directly, Make modifications, Update and other operations, Multiple members no longer need to download repeatedly, modify, Integration and upload.

3. Invite external participation in material design

Site signboard, Roll Screen, Sign in/Photo background, Lecture table stickers, Microphone sticker, Water mark. . . These various materials related to the theme of the user conference need to be carefully carved and personalized design.

Use Yifang cloud, Internal designers can establish a document collaboration relationship with external suppliers based on the design draft, about. psd Design manuscript in similar format, No download required Photoshop And other professional software can directly preview online. What needs to be modified, Easy interaction through online comments, Many high-definition large pictures are omitted, and many batches are passed through wechat, Communicate back and forth by email, etc, modify, Cumbersome operation of transmission.

If your company doesn't provide an exclusive designer for an event, The person in charge of the activity can first mention EnventTool Looking for outsourcing for material design in the website, Then carry out the next collaboration.

4. One click distribution of complete information of the activity

After the user Conference, The marketing department also needs to make an overall review and summary of the activities, And share relevant information to the guests and all required personnel in a timely manner.

The person in charge chooses to share through the link, Right "Yifang cloud User Conference_share PPT Full version document" Generate relevant sharing links and share QR codes, And choose a way to send it to relevant personnel according to needs. The activity reports pushed by official wechat, Then directly post the QR code at the end of the article for customers to view and download.

In the Internet era, we always strive for perfection, Only fast wins. Before, during and after the planning of market activities, If small and medium-sized enterprises can make good use of the above 3 Tools, achieve: More unique activity creativity, More comprehensive planning scheme, More efficient implementation on the ground, Even in a highly competitive market environment, It can also attract more eyeballs, Occupy more market share, Get higher transmission conversion rate!