Data sharing new posture, Fangcloud 360°Help global digital Marketing Summit

abstract: Speakers don't need to bring U Disk copy of constantly revised speech, The audience doesn't need to hold up their mobile phone and keep tapping the screen to hide a page PPT, The organizer can collect and distribute all materials without sending and receiving an email. . . 12 month 1 Global Digital Marketing Summit held in Shanghai on August (GDMS) upper, Participants witnessed a real digital exhibition.

Electronic ticket, Electronic sign in, Plus the on-site mobile phone questionnaire and lottery, Do you think this is a complete set of digital exhibition solutions? At the end of the year, it gathered JWT, Nelson, AOL, yum , World famous brands such as Volkswagen 4A, Marketing event for service providers and brand advertisers, First introduction of online file sharing and collaboration platform, Realize the cloud publishing and sharing of conference materials, A more complete interpretation "getting digital right" This theme.

FangcloudAs the only designated data acquisition platform for the conference, For the conference information release and guest speech ppt Sharing provides technical and product support and a full set of cloud based storage solutions, Help the Global Digital Marketing Summit become more digital.

Reduce material and time costs

FangcloudInformation sharing platform for, Support online viewing of conference materials, Collection, Download and forward and share through social software. GDMS About 4000 Person time, At the cost of production 10 element/Copies of printed matter calculation, Every reduction of one copy of information printing, It can save about 4 Material cost of 10000 yuan.

more importantly, Compared with traditional meeting via email, QQ And other ways to collect information about exhibitors and guests, Using cloud storage platform is a way to save time and cost. This meeting has 80 Many sharing guests and nearly 100 exhibitors, If the information is transmitted by mail, Thousands of messages will be generated, The final data collection process will also take more time. And this year GDMS All the information of the exhibition is provided by the guests, Exhibitors upload to Yifang cloud platform by themselves, The modification after uploading can also be completed directly on the platform, No need to upload again, This saves a lot of manpower and time for the organizer.

Innovative digital data sharing

For an exhibition with such a large number of participants, The distribution of conference guides and other basic materials can be achieved with one click on the cloud storage platform. Include meeting agenda, Guest information, Venue introduction, Driving route, etc, On the Yifang cloud platform GDMS Shared folder, Can be linked, QR code and other methods will be released to the participants at one time, The platform supports users to preview directly online, And can forward the information to friends or share it with the circle of friends with one click after obtaining the information, Help exhibitors form spontaneous online communication.

The summit site, The audience who came straight to the big guests did not need to hold up their mobile phones and frequently shoot the screen, All guests speak PPT Have been shared on the Yifang cloud platform, Participants can access the platform by scanning the code, And you can get a perfect indifference preview through various devices anytime, anywhere.

If participants choose AOL The guests missed the sharing of LinkedIn China at the same time due to their live speech, Can be shared on the Yifang cloud platform PPT Get the speech content of Lingying guests.

break up, Secondary propagation

After the General Exhibition, Hot spots and conference content also ended, There are few related secondary transmissions, The use of Yifang cloud platform can basically accumulate and precipitate the data twice, It is convenient for everyone to save, share and second spread, To the exhibition itself, Meetings are important, How to make the post conference communication appear again to consolidate the effect of the conference, The exhibition needs urgent thinking and improvement.

After the meeting, Background statistics display, 11 month 30 Solstice 12 month 3 day, Relevant information of the conference and the content of guest speeches are on the official website, The total reading volume of wechat and other channels exceeded 2 More than sixthousand times, And the sharing from the circle of friends is up to 1032 second, Formed the second communication after the meeting, Precipitate and share the essence of the conference, Reached the second wave of communication.

Establish a social interactive experience

Traditional large screen interaction, The on-site lottery is more a icing on the cake experience, Because it cannot be combined with the value acquisition that participants are most concerned about, Not attractive.

Information sharing through Yifang cloud platform at the conference, Because of the connection with social software wechat, Formed a system based on data sharing, Interest centered spontaneous gathering, Participants shared guest speeches on Yifang cloud platform in wechat group PPT, Group members revolve around a topic, Guests or content to discuss, And then to the exchange of information and resources, Youyifang cloud+The mode of wechat group has formed a high activity, Strong social interaction.

After the meeting, Yifang cloud platform continues to provide services to exhibition parties, To cover all participants as much as possible, And update the guest sharing content on the platform in succession, Video review of the conference, etc, It is convenient for everyone to share the information and results of the conference.

meanwhile, Yifang cloud platform links to GDMS 官网, optimization GDMS Reading experience of visitors to the official website.

Yifangyun joins hands GDMS Build this digital exhibition, Cater to the trend of global digital exploration, And the improvement of the participation experience it brings is a successful case that can be replicated.