Theme sharing: New retail Era, Transformation and upgrading need to open up the whole business chain data collaboration

Today, I want to discuss with you the future development direction of new retail with an Internet thinking, The theme of sharing is: Get through the whole business chain data collaboration.

☑Speaker: Ji Wei, Fangcloudmarket VP

Interpretation of key points of theme sharing:

☑future, The two major factors supporting the transformation are consumer focus, Build the whole form of Pan retail system through data.

☑Three core features of the new retail system: Data driven, Efficiency is king, Collaborative complexity.

☑Unstructured data management&Collaboration is enterprise realization "Data driven business" Key to.

I am in 2008 Year to 2012 Responsible for the marketing department of Alibaba Group in, At that time, the double 11 and double 12 were the work of our gang.

Now facing new retail, How to realize transformation and upgrading through online and offline resource integration in the future? From personal experience, My work experience in the past few years has witnessed the development of e-commerce.

In fact, many changes have taken place in the past two decades, It also brings many opportunities, At the same time, challenges and opportunities coexist.

Core features of new retail in the future

stay 2015 Year end, There is a particularly interesting topic, Wal Mart probably used it 65 The market value of the company has been achieved in five years 2305 US $100 million, Has become a giant in the retail industry, Let many people follow suit. And Amazon, Twenty years ago, it was just a website selling books, Developed to 2400 Billion dollars only 20 Year time, Amazon's current market capitalization has reached 4600 US $100 million, Many business models and environmental changes have taken place behind this.

stay 2008 In, There are many obstacles in planning the double 11, We hope to create an atmosphere of national celebration, Take out the biggest marketing efforts of the whole year.

At that time, we talked about cooperation with Adidas, Start being rejected, Later, I went to Shanghai to talk with the senior management, Tell them to close the store if they don't participate.

later, They were forced to come up with several categories, They also offered corresponding discounts, Later, this situation changed a lot.

A few months before the double 11, Many brands are attracted to Alibaba, Propose to prepare a large amount of inventory this year, Great changes have taken place in the attitude of businesses towards the double 11. Because everyone has felt the impact of this new business environment on their entire business system, This is in C Terminal.

of course, Amazon is doing something more meaningful, They are now extending from online to offline. Amazon has opened physical stores in the United States, Not a regular physical store, Basically, there are only two operators, The place it provides is to help users make self-service purchases in this environment, And pay online.

Two years ago, Ma Yun proposed the transformation of new retail, Recently launched retail connect, It turns out that many of our brands achieve terminal breakthroughs through channels, But through retail connect, Next, Alibaba can become the first-class channel for many big brands, Through a series of warehousing and logistics of Rookies, Directly facing our C End user. This greatly shortens the previous business system, For example, the original distribution channel, Provincial agency, Primary agent, Secondary agent, Only through the digestion of multiple relationships can it be transmitted to the terminal store.

But Ali did it, The whole sales link will be greatly shortened in the future, It will also play a key role in your transformation.

I also communicate with many entrepreneurs, They all think it's too difficult to do business in recent years, Sales are declining every year. But Chinese GDP Maintain steady growth every year, It's just that the growth rate has slowed down.

The core is: When the market changes rapidly, Do we have the mentality to try a new marketing model? How to integrate it?

future, The two major factors supporting the transformation are consumer focus, Build the whole form of Pan retail system through data, This is very important.

past times, Our slogan is "User centered" , Now we implement it in the form of data C2B Transformation of.

for instance, When I worked in Ali, We talked about a very big cooperation with Haier Group. At that time, they made a new TV set for young people, Because the traditional channel is very simple, Only older people, Just go to traditional channels to buy things.

They built a TV set for the needs of young people, Customizable, From size, size, colour, Many personalized things can be decided by voting, Less than a month later, The customized TV will be delivered to the user's home. therefore, How to use new means to improve the core competitiveness in the future is a very important topic.

This data should be truly implemented in the future, It doesn't just stay at the conceptual stage.

therefore, Core features of the new retail system in the future, I think there are three major characteristics: Data driven, Efficiency is king, Collaborative complexity.

How to break this situation? This is the biggest challenge for traditional enterprises next, How to efficiently collaborate based on data, It becomes very important to establish the whole new retail system.

How to realize efficient collaboration of data

We will build a new retail system in the future, Basically, it is something that every enterprise should explore and deploy, This business process is basically the main process of the industry, It can centrally solve the front-end user data, Include specific orders, stock, How to transfer a series of things to the back end, Meet the needs of the front end through back-end manufacturing, This is a perfect system, It can also get through things between departments and data.

But what is the actual situation here? In fact, structured data only accounts for 20%, and 80%The unstructured data of has not been effectively managed.

Structured data exists in ERP, CRM, stock, The data in finance is structured data; Unstructured data may be reports, PPT, design scheme, audio frequency, video. These unstructured data are the crystallization and precipitation of a very valuable enterprise data.

Why do you say that?

For example, sales report, The annual sales data is very core and instructive, Is from ERP All unstructured data analysis forms such a precipitation.

There are several pain points now, A large amount of data is extremely scattered, Unable to protect and manage effectively.

For example, employees' computers are infected with blackmail virus, How can we recover data assets;

For example, we need to upgrade the design of a new product, Data passed QQ Communication but not in time, Even the message is wrong, This has seriously affected the efficiency of Shangxin and the speed of business expansion.

Another example is when young people change jobs, Whether effective handover has been made, Can we avoid the loss of core data.

These are all things we need to think deeply.

FangcloudThe solution is a one-stop file management and collaborative cloud platform for enterprises, We can effectively aggregate massive data, Then we can establish efficient collaboration within and outside the organization through our platform.

For example, online editing, File search, Comment management. . . In a very efficient platform, You can implement all business scenarios, Greatly improve our efficiency.

Why is Yifang cloud an Internet thinking product?

The biggest difference is, ERP Mainly for business, The system of the boss' management demands, Let our things be efficiently integrated, Centralized management. What Yifang cloud builds is different from traditional software in the concept of, We hope to really make products that users like.

Yifang cloud is a platform to help enterprises do centralized management and collaboration, Mention this concept, Everyone is a little strange, The development speed of foreign countries will be relatively mature, China has just begun.

In a popular word, Yifang Cloud can create a product that everyone wants to createEnterprise network disk, But we don't admit it's just aEnterprise network disk. Because in the future, Yifang cloud will be the data brain of enterprises, Including the channel of strong cooperation between internal and external. We hope that through the centralized storage of data, And the efficient operation of subsequent data, It can drive business growth in the future, This is the core value and concept of Yifang cloud.

Here are some specific scenarios, Let us know what Yifang cloud can help enterprises do.

There are many business pain points in opening and building stores, Some decisions and information communication may be used in the past QQ Communication is not efficient, But with the platform of Yifang cloud, we can communicate directly. Several of our customers have used it very well, They use the platform as training materials, The cultural level of our employees may not be so high, It may be difficult to operate a complex system, However, the latest training materials of the company will be (file, audio frequency, video) Distribute to all store employees, Preview directly on the phone, Learning is very easy.

Yifang cloud can establish a network independent space through this thing, Be able to effectively communicate and manage a piece of business and data. Including the decoration effect drawing of the store, And the management system of the store can communicate with employees in advance, Including design scheme, You can also discuss the document directly, Information received PC Inconvenient end, It can be operated more conveniently at the mobile end.

The second aspect, Unified release of multi-channel information, Improve promotion collaboration efficiency. Many of the original channels are basically distribution based, Facing greater challenges in the future, How to realize business integration through online and offline integration.

Take a specific scenario as an example, For example, new product launch, The exhibition arrangement plan should be summarized to the headquarters for reimbursement, These scenes used to be QQ, Communicate by email, Resulting in inefficiency.

future, We need to achieve online and offline integration, Do a big promotion activity online, It's not just about online collaboration, It also includes online channels and terminal store collaboration, Then the response sensitivity of the data is very high.

But these things do not have a very standard process to learn from, At this time, Yifang cloud can be effectively realized, We can add such folders, After putting the updated information in, New colleagues in charge of each area receive pop-up messages, The latest information has arrived, You can combine the latest information to promote sales.

for instance, SEMA e-commerce is a very efficient team, But they involve many departments, But there is no standard process to define these things. Every year, they are in the new year and the double 11, These requirements are very high for them.

The original operation mode is through two things: File transfer, For example, large files need to be photographed, Send it to the headquarters for art work, Copywriting, Product packaging, To plan, Plan and use it to communicate the design scheme with the platform, The design plan may have to be communicated internally, It turned out to be through QQ Communicate, Often missed.

For example, when doing promotional activities, Found that the ordering department did not place an order, These problems often affect efficiency.

Theme sharing summary

About the precipitation of data, Several core things that Yifang cloud can break, It can help enterprises carry out centralized management, Like the virus in the previous stage, do it again, Yifang cloud can realize centralized management and backup, For safety system, You save one, We'll save three for you, Avoid data unavailability and loss.

Yifang cloud not only stores data centrally, At the technical level, A very three-dimensional security system has been established at the third-party level, It can ensure the effective and safe management of data.

In short, Yifang cloud can realize some emerging channels for customers to embrace the Internet in the future through this platform, Changes in mode, For example, establish such a platform to achieve effective accumulation, Point to point on this, Efficient communication, It can quickly mine data at the cost level and in the future, Drive business development.