Agile management paradigm: house property O2O How to use the card test 18 Months into 27 Cities?

Kakao network was founded in 2012 year, It is a technology company dedicated to the mobile Internet of real estate transactions, 2013 year 9 Began to explore the real estate sales crown in August, And in 2014 year 4 Bring this product to market in August.

thereafter, stay 18 Months, The company starts from 5 Personal development to the present 1300 Many people, Set up branches nationwide 27 , The valuation of the company has increased dozens of times, Created 2B Card test speed in the field.

While expanding at a high speed, Kakao has always maintained the agile operation of an Internet company, This agility in turn promotes the growth of business opportunities, In this process, efficient management and utilization of information and data are carried out.

Subvert the efficiency of real estate marketing with closed-loop transaction information

Two products developed by kakao network -- Real estate sales crown 2. 0 With crown brokers, Are based on "Pin crown" This set of mobile terminal products developed by social sales management mode.

Simply put, What kakao does is to pass the house and customer information of all developers through its CRM management system, And put it on the same system as the house buying customers recommended by the broker of the intermediary company, Developers can receive customer information in time, Brokers can quickly get feedback on whether they are effective customers, It greatly saves the sales management cost of developers, Let developers have more brokers to help sell houses, Let intermediary companies better manage brokers, Improve transaction efficiency.

Information system built through card test, Get through the information flow between buyers and brokers, More accurate presentation of users' needs through data capture, Subvert traditional real estate O2O Marketing efficiency, Opened the property O2O The agile era of matchmaking and interaction.

Efficient branch network of crocheting

Accurately grasp the pulse of the market, Kakao has ushered in its own rapid expansion, For a B2B For our products, The development speed of kakao is remarkable. And in this process, How to keep 28 Efficient and agile operation of a huge network woven by points?

Kakao recruited an independent general manager in each city branch, As an incentive, Its performance is linked to options, And has the right to control the performance of some cash profits.

The general manager is required 3 Set up a basic team within a week, Manage independently, The three deputy general principles in charge of the business of the kakao headquarters serve as liaison officers, Provide training and support for all branches.

in addition, Kakao also has a special department -- Lecturer camp, Instructors provide products for the company, Business training, The branch company can invite the lecturers from the headquarters at any time for training and sharing.

Can the mode of the branch company be copied and built quickly, The efficiency of information interaction with headquarters plays a key role, Training materials, Model contract, Reference case, Management and sharing of enterprise documents such as product knowledge, Work collaboration between branches and headquarters, It all comes down to the exchange of information and timely cooperation. Enterprises with many branches often face the separation and storage of documents between Qi, Chu, Yan, Han, Zhao, Wei and Qin, The regular filing and sorting of data consumes manpower, The sharing of important documents involves the submission and approval at all levels, which takes time, And large files, When multiple files are shared with colleagues everywhere, It also requires a long transmission process.

Kakao also faced these problems in the challenge of maintaining agile operation. With the development of cloud technology, Card exam selection adoptsFangcloudFile Management Cloud Platform for, Support headquarters and 27 Document collaboration and interaction of branches, And carry out the same business promotion throughout the companyFangcloudTemplate promotion for platform use.

Agile key: New mode of information sharing and collaboration

The business department of the card examination includes the user experience department, Sales Department and Development Department, There are frequent and relatively fixed business cooperation between departments, Generate a lot of file interaction.

original, After receiving the information about the expiration of the real estate, the customer experience department will directly email the sales department and the development department, These two departments sometimes go on business trips, Unable to receive the message in time, The file is sent by email attachment, It's hard to find in a large number of emails, There are too many emails to delete, Unable to save well.

After kakao chooses to store and share enterprise files on the Yifang cloud platform, Customer experience department changes property information, Commission details and store code directly after@Sales Department and Development Department.

Kakao CEO Introduction of Huang Weixin: "Branch and headquarters of kakao, altogether 28 Minutes, If the file cannot be synchronized and shared, it will be very troublesome, For example, the contracts we signed with developers are constantly updated, It needs to be passed to 27 Cities, Original email, May not receive or forget to see, All real-time sharing after using Yifang cloud, This has greatly improved the work efficiency of the business department. "

After using Yifang cloud platform, Collaboration folders can be established across departments and branches according to the project, All relevant materials are shared on the platform, Different members view according to their role settings, Download and other different file permissions, On the premise of safety, The information of each branch company flows smoothly.

For fast-moving Internet companies, There is a great demand for smooth cooperation in mobile office.

Yan Bin, co-founder of kakao network, gave such an example: "For example, the original design draft pushed by the technology department to me every time, It is always flooded by other information in wechat group, Work and other communication are mixed with each other, Unable to carry out timely and centralized discussion around the design draft, And Yifang cloud allows us to be based on each case Expand interaction, Eliminates interference from other information. File based collaboration and interaction, This is where Yifang cloud is more advanced than other collaborative offices, Especially on the mobile end. "

More and more Internet enterprises have identified market hotspots and their own models, Usher in the stage of rapid expansion, Maintain agility and efficiency in the process of team from small to large, The earlier you use information technology, the greater the effect it can bring.

The practice of kakao can become a model for many new Internet companies to learn from.