[Solutions] Yifang cloud connects the whole business chain data collaboration of retail chain industry

20 The social demand and consumption enthusiasm years ago triggered the emergence and development of the retail industry; 20 The concept of consumption upgrading and the development of Internet technology after the year make physical retail face a severe situation, The whole industry has entered a new round of consolidation.

The retail industry is facing the following challenges in today's informatization process:

• High complexity of store management, Numerous retail stores, A large number of people, The informatization quality of grassroots employees is unevenUneven, Low acceptance of traditional systems. Due to the poor experience of traditional software system, Unable to view and learn anytime, anywhere, Therefore, the training of store personnel requires a lot of costs;

• Retail business to consumer, There is a fault in understanding the regional market information, The headquarters cannot form a rapid response to the regional market;

• Complex dealer network structure, The way of information sharing with the headquarters and all levels is backward, Often leads to outdated data, Information omission, Unclear policies and other issues;

• The internal collaboration efficiency of traditional retail enterprises is low, The linkage cycle of each department is long when the product is launched;

• The development of traditional channels is not limited to physical direct marketing and agency, More importantly, new e-commerce channels are added, such as self built shopping malls or entering tmall, JD, etc; Mobile e-commerce channels, such as self built or stationed in wechat stores. Multi channel parallel mode increases management complexity, Joint activities need a real-time information sharing platform to ensure collaboration;

• The personnel flow in the retail industry is relatively fast, A large amount of work data is scattered on employees' personal computers, Employee turnover causes the loss of important enterprise digital assets.

Data driven business -- Unstructured data management and collaboration

Widely used in retail chain industry "Purchase, sales and inventory" , ERP, CRM The system solves the management problems of most structured data, Can unstructured data management, which accounts for a larger proportion, move from vacancy to its due position, That's it "Data driven business" Key to. For most retail enterprises, use SaaS It is the most convenient and economical mode to make up for this shortcoming.

Retail core business system SaaS service, Can save retailers a lot of hardware investment, Retailers only pay a small service fee, No longer employ special system operation and maintenance personnel, The platform is responsible for daily operation and maintenance; Order on demand, Application range can be freely selected in menu mode, The use time limit can be freely selected; Function upgrade and optimization quick response, Deploy simple feature extensions: No matter how complex the system rules are, they can be flexibly configured, Easily meet the complex online and offline collaborative business in the future; Explosive business development, Feature rapid replication and deployment, The performance can scale freely with the traffic, It does not affect the running speed of the system.

Facing the challenges of the retail industry, FangcloudProvide centralized management and collaborative cloud services for massive files for enterprises, Breaking the information island, Enhance management transparency; Accelerate the implementation efficiency of various project plans of the company, Upgrade the fine operation ability of market and sales; Vigorously develop the omni channel strategy, Improve the management ability of dealers and suppliers; Collect consumer data at the first time, Establish an agile response mechanism.

Standardize enterprise data management standards

• Centralized management of enterprise documents and knowledge precipitation

At present, there are a large number of important documents in the enterprise (Such as market analysis report, Marketing activities, Promotion policy, Training materials, Business data report, etc) Scattered on employees' personal computers or U In the dish, Once the computer hard disk is damaged, U Disk missing, Employee turnover will lead to the loss of important digital assets of the enterprise.

FangcloudProvide massive file storage space, Summarize enterprise files for storage and management, Unified archiving and backup, Realize personal working file backup, Department knowledge precipitation, Centralized management of enterprise data.

• Improve the enterprise's cross departmental collaboration ability

There is an information island between departments, Not sharing information with each other in time, Communication costs are too high. For example, the product department launches new products, Need to contact the marketing department/The sales department shares a lot of product information. The marketing department formulates the publicity manual according to the data, sales promotion, Training materials, etc, And share these materials with the sales department. A lot of file collaboration and information transmission in this process QQ, Share by email, This will cause the file to be unavailable in real time, Version out of sync, Information errors and omissions.

Yifang cloud as a file sharing and collaboration platform, Through multi terminal file synchronization, Shared folder, Share links and other ways to help departments establish a rapid information collaboration method suitable for enterprise behavior. New product promotion period, plan, organization, Implement efficient collaboration, Ensure high consistency of team information; Enterprise salesmen all over the country/Training personnel can get the latest product information and marketing information at any time.

Get through the information feedback channel between headquarters and stores

• One click store building data sharing

The establishment of stores requires market research, Business district analysis, Store location, store decoration , Store staffing, Management specifications, A series of complex synergies with the headquarters, such as rules and regulations, At present, there is a lack of effective store building tracking and collaboration methods.

Establish a collaborative and shared space between the headquarters and the on-site store building team through Yifang cloud, Shared location analysis, Decoration standard design scheme and store related management specifications. Take photos via mobile phone, Online discussion and other functions complete the real-time progress tracking and online feedback of the establishment of the store.

• Easy to use training and learning tools

Store personnel often receive various trainings, Including etiquette, Service specification, Script, display, Loss reduction, Product knowledge, Sales skills, etc, With the training, a large number of training materials will be produced, How can store employees quickly obtain these materials, How to learn and absorb training materials with mobile phones anytime and anywhere has become a difficulty.

Send the latest training materials of the company through Yifang cloud (file, audio frequency, video) Distribute to all store employees, All contents are classified, Intuitive and clear, Store employees complete the preview directly on their mobile phones, study. Headquarters or regional trainers go to the store for training, Professional training materials are directly shared with store employees through mobile phones.

• Provide a fast summary channel for the headquarters to conduct data analysis

Corporate headquarters and regions, There is an information gap between stores, Enterprises cannot understand consumer data in time, Unable to grasp the market dynamics in time.

Yifang cloud helps retail enterprises and market consumers achieve high "visibility" . store, Regional business data are summarized level by level, The headquarters conducts data analysis at the first time, Provide data support for formulating regional market policies. in addition, Weekly store management report, Market dynamic information, The rapid collection and feedback of customer conditions ensure that the headquarters can have an insight into the latest market changes.

• Store display management

Display is an effective way to realize brand culture communication, It can also greatly promote the purchase behavior of sellers. The display form of stores often changes, Regional sales will also carry out daily store tour guidance, The exhibition reimbursement is also subject to the pictures of the exhibition site. However, the summary management method of these display picture materials, The sharing of excellent display cases between different stores and even different regions is relatively complex, inefficiency.

Yifang cloud helps establish a display standard library, Excellent case base, Let all stores clarify the display specifications at the first time, learn from each other. Regional sales directly take photos of the display site and upload them through the mobile terminal, Display photos and archive them automatically in the cloud, Real time viewing by relevant departments.

distributor, Multi channel refined management

• Green channel for real-time information transmission with dealers

There are many dealers nationwide, It is difficult to form a unified export of information. Complex distributor hierarchy, Information is often missed or lost, As a result, the grass-roots stores cannot implement relevant activity plans in a timely and accurate manner.

Yifang cloud helps to share the latest product information with distributors all over the country in real time (file, picture, video) And market policy information, Efficiently collect and summarize the report documents from all channel sales and give quick feedback.

• Multi channel joint operation platform

Omni channel strategy requires the integration of company resources more than single channel strategy, In particular, multi-channel joint activities involve a lot of real-time synchronization of information, Project collaboration, Data feedback and analysis, etc.

Yifang cloud builds an omni channel management platform, Unified management of product data, For promotional activities, Unified distribution of programs, Unified release of information for multiple channels, Ensure efficient collaboration between different departments, Complete implementation of online and offline activities.

More and more retail users hope to use cloud computing products/Import of services, Promote their own productivity development, Establish the dominant position of the enterprise in the future market competition. Yifang cloud provides a one-stop enterprise file management and collaboration cloud platform, More effective control of stores, Operation of channel providers, Improve the information flow and processing efficiency of the whole business chain, Help enterprises complete management upgrading.