Ai Media Consulting: 2020-2021 Special Research Report on Chinese Personal Network Disk in

With the continuous growth of global Big data, The future data Cloud storage capacity demand will also continue to expand, iiMedia Research (Ai Media Consulting) data display, 2020 The global data center storage capacity will reach 272 Exabyte. The expanding demand for personal data and cloud storage has accelerated the development of the personal cloud service market, expect 2020 Individual in ChinaCloud diskThe user scale is expected to exceed 4 One billion people. stay 5G Against the backdrop of the times, data security, Transmission security, Personal information and privacy protectionNetdiskSecurity issues are highly concerned by users, Future IndividualsNetdiskThe industry will focus on security, Storage space, Improve user experience in terms of transmission speed and other aspects, Promote the healthy development of the industry.

Core viewpoints

Industry scale: 2020 The expected number of individual online disk users in China exceeds 4 One billion people

iiMedia Research (Ai Media Consulting) data display, 2019 Individual in ChinaCloud diskThe user scale has exceeded 3. 74 One billion people, expect 2020 The year will reach 4. 04 One billion people. Affected by policies, 2016 The online storage industry ushered in a period of shutdown and rectification in, bring 2017 The annual growth rate of user scale has significantly decreased. Analysts from iMedia Consulting believe that, Against the backdrop of a steady increase in user base, The increase in data storage by users on mobile phones has led to a demand for data backup and synchronization on mobile devices, Actively enriching and improving the mobile end of online storage is the key to the development of the personal online storage industry.

Industry Prospects: 5G Expanding Network Disk Applications in the Era, Data security becomes the cornerstone of personal network disk development

5G Network has high speed, Wide connection, Three characteristics of low latency. The long-term reliability of personal network drives in the future will become a major focus of user attention; The per capita data generation and processing demand are skyrocketing in the cloud, Higher requirements for the operational strength and service capabilities of individual network disk providers; with 5G Telecom operators with core development strategies will have significant advantages. data security, Transmission security, The security issues of personal network disks such as personal information and privacy protection are 5G The times are particularly critical.

Technical capabilities: AI Technical support, Personal network disk will become an intelligent platform in the future

Voice based, Application of artificial intelligence technologies such as image recognition and analysis, Intelligent Content Classification for Personal Network Disk, Bringing more intelligence to users in content retrieval and content creation, Convenient and efficient services, utilize AI The personal cloud disk of technology will help users improve the efficiency of data management in a more intelligent way, Further optimize user experience.

The following are excerpts from the report

Definition of Personal Cloud Disk Concept

Cloud disk is a professional internet storage tool, It is a product of internet cloud technology, It provides information storage for businesses and individuals through the internet, read, Download and other services. Safe and stable, The characteristics of massive storage.

In the cluster system, Grid technology, Supported by technologies such as distributed file systems, Cloud storage system can realize the collaborative work of large-scale storage devices across regions, Joint provision of services to external parties. Various application program interfaces of Cloud storage system (API) Existence of, Enable developers to develop different applications, Constantly expand the types of services that Cloud storage systems can provide.

expect 2020 The global data center storage capacity will reach 272 Exabyte

2015 Starting from, Global data center storage capacity is growing rapidly, 2017 The growth rate gradually stabilizes after the year. iiMedia Research (Ai Media Consulting) data display, expect 2020 The global data center storage capacity will reach 272 Exabyte. Analysts from iMedia Consulting believe that, With the continuous growth of global Big data, The future data Cloud storage capacity demand will also continue to expand.

2020 The expected number of individual online disk users in China exceeds 4 One billion people

iiMedia Research (Ai Media Consulting) data display, 2019 The scale of personal cloud disk users in China has exceeded 3. 74 One billion people, expect 2020 The year will reach 4. 04 One billion people. Affected by policies, 2016 The online storage industry ushered in a period of shutdown and rectification in, bring 2017 The annual growth rate of user scale has significantly decreased. 2018 start, The personal online storage industry is gradually returning to rationality. Analysts from iMedia Consulting believe that, Against the backdrop of a steady increase in user base, The increase in data storage by users on mobile phones has led to a demand for data backup and synchronization on mobile devices, Actively enriching and improving the mobile end of online storage is the key to the development of the personal online storage industry.

2020 Hot Trends in the Personal Network Disk Industry in

China Cloud storage Market Map

The Development Direction of China's Personal Network Disk Industry

With Alibaba Cloud disk, The entry of new players such as Xunlei Yunpan, Changes in personal network disk storage capacity and transmission speed rights, Multiple brands have transformed their marketing methods to "Unlimited speed, Large capacity" Enhance brand penetration with slogans. In terms of product functionality, From the most basic storage, Evolution of transmission function towards intelligence, Meet the needs of multiple scenario applications.

More than 60% of surveyed netizens are using online drives

iiMedia Research (Ai Media Consulting) data display, More than 60% of surveyed netizens stated that they are using online drives, 25. 1%The respondents stated that they have never used an online drive, Only 13. 4%% of respondents stated that they used to use online drives but no longer use them now. Analysts from iMedia Consulting believe that, The huge scale of internet users in China provides a user base for the development of personal online storage business, Further enhancing the penetration rate of personal online storage and expanding the scale of household users is the key to the development of the personal online storage industry.

Baidu Wangpan brand awareness reached 81. 3%

iiMedia Research (Ai Media Consulting) data display, In terms of personal online disk brand awareness, Baidu Wangpan 81. 3%Ranked first in brand awareness. Next is Tencent Micro Cloud, achieve 36. 6%. In telecom operators, The brand awareness of China Mobile and Caiyun is relatively prominent, Proportion 31. 7%, Ranked third.

Security and large storage space are the most important network disk performance

iiMedia Research (Ai Media Consulting) data display, 54. 9%Chinese individual network disk users believe that the security of network disks is very important, Next are storage space and transmission speed, Respective proportion 50. 8%and 40. 7%. Analysts from iMedia Consulting believe that, security, Storage space and transmission speed will become important factors in increasing user viscosity.

Fast transmission and space expansion are the preferred payment features for users

iiMedia Research (Ai Media Consulting) data display, 47. 2%and 45. 9%Personal network disk users are willing to pay for accelerating transmission speed and expanding storage space, 35. 4%% of users are willing to decompress online, Payment for the function of transferring files. Analysts from iMedia Consulting believe that, User's Requirements for Network Disk Space Capacity, Higher requirements for file download speed, Continuously increasing willingness to pay, Rapid increase in overall market size, And will continue to promote the rapid development of the personal network disk market.

Personal cloud disk transmission speed experience needs to be improved

iiMedia Research (Ai Media Consulting) Research data shows that, Personal cloud disk transmission speed experience needs to be improved. among, Tencent Micro Cloud and Hecaiyun have high satisfaction levels, And the gap is relatively close, Score separately 3. 65 and 3. 62. Hecaiyun relies on China Mobile's unique servers, Broadband resources and advanced 5G technical support, Has significant advantages in transmission speed. in addition, Hecaiyun provides targeted traffic free benefits for specific users, Received user love and praise. therefore, In terms of transmission without traffic, High user satisfaction with Hecaiyun 4. 11.

The user has the highest satisfaction rating for the security of Hecaiyun

iiMedia Research (Ai Media Consulting) Research data shows that, In the safety satisfaction rating, And Caiyun 4. 13 Ranked first. Hecaiyun is based on operator gateway authentication technology, Integrating multiple encryption storage and transmission technologies into the use of network disks. In terms of satisfaction with application function operation, Tencent WeCloud has a high level of satisfaction, reach 4. 06, Baidu Yunpan and Hecaiyun rank second and third respectively.

Baidu Cloud Disk File Intelligent Management Ranks First in Satisfaction

iiMedia Research (Ai Media Consulting) Research data shows that, In terms of file transfer types, And Caiyun can be used on the mobile end, PC port, Synchronize transmission of multiple types of files through multiple terminals such as mini programs, with 3. 93 Ranked first in user satisfaction. In terms of intelligent file management, Baidu Cloud Disk provides users with more file management, The storage entrance also supports Baidu series intelligent hardware, Interconnection and management of smart home products, User satisfaction is 4. 03.

Typical Enterprise Cases in China's Personal Network Disk Industry: Baidu Wangpan

Baidu Wangpan provides users with network backup of files, Synchronization and sharing services. Large space, Fast speed, Safe and stable, Support Education Network Acceleration, Support for mobile devices, pc end, Flat end multi port. Baidu Wangpan realizes from "Link File" reach "Connect Services" Extension of, Usage scenarios also shift towards content consumption, Even extending content production services, Including album management, Service scenarios such as video management and note management.

Typical Enterprise Cases in China's Personal Network Disk Industry: Harmony Cloud 5G Netdisk

As a network storage brand under China Mobile, Hecaiyun, Overwrite file backup, Cloud switching, Smart Albums , Usage scenarios such as cloud notes and circle sharing; stay 4G reach 5G Conversion period of, These personal network disk functions will effectively serve various scenarios where users switch devices. In terms of security, Hecaiyun adopts an operator level framework, And multiple encryption storage and transmission technology, Implemented security upgrades for the entire storage process.

Typical Enterprise Cases in China's Personal Network Disk Industry: Harmony Cloud 5G Netdisk

With Caiyun Network Disk "Everyone has a cloud disk" Target, main "security, intelligent, convenient, Unlimited speed" Personal Cloud for, Home Cloud storage service, Solve the pain points of traditional network disks, Not only providing photos, video, Storage and backup of documents and other content, Multi terminal synchronization, Three core competencies for online management, There are also lightweight online drives such as WeChat mini programs, Support for WeChat files, Automatic backup of mobile phone information and other related information.

Analysis of the Development Trend of China's Personal Network Disk Industry

5G The era will emerge with richer cloud service scenarios and capabilities, More office collaboration scenarios available, Using the cloud as a workbench, The demand for online disk users will continue to rise. 5G Network has high speed, Wide connection, Three characteristics of low latency. The long-term reliability of personal network drives in the future will become a major focus of user attention; The per capita data generation and processing demand are skyrocketing in the cloud, Higher requirements for the operational strength and service capabilities of individual network disk providers; with 5G Telecom operators with core development strategies will have significant advantages. data security, Transmission security, The security issues of personal network disks such as personal information and privacy protection are 5G The times are particularly critical.

High operating costs and low conversion rates have always constrained the sustainable development of the personal cloud disk market, Service providers need to offset their losses in personal cloud storage with the revenue from their core businesses. With video websites, Streaming Media, Digital Music, Developing products such as knowledge payment in the user paid market, The habit of paying for virtual products and the concept of paying for better services are gradually being accepted by users. meanwhile, The surge in personal data is bound to make personal online drives a strong demand in the future, The improvement of payment conversion rate in the future will promote sustainable development of the personal cloud disk industry.

Voice based, Application of artificial intelligence technologies such as image recognition and analysis, Intelligent Content Classification for Personal Network Disk, Bringing more intelligence to users in content retrieval and content creation, Convenient and efficient services, utilize AI The personal cloud disk of technology will help users improve the efficiency of data management in a more intelligent way, Further optimize user experience. In terms of content review of online drives, AI Fully leverage the advantages of cost reduction and efficiency increase in backend reviews, Ensure the standardized development of the platform, Improving the efficiency of information security audits, Reduce the sharing and dissemination of piracy, infringement, and obscene pornography among users.

Part of the data and image content in this article is excerpted from the data and image content published by the Ai Media Research Institute 2020-2021 Special Research Report on Chinese Personal Network Disk in .