writing by Wangtingting (Bitnet)
FangcloudDifferences in, It is not only reflected in the same situation as most innovative enterprises that are still looking for profit models, More reflected in its unique "Chinese characteristics" upper, Different from many one-stop content platforms that will become enterprises in the future, FangcloudThe characteristics of the product are: Value transmission, "Around enterprise content, Administration, storage, security, analysis, All content related long storage, Meet enterprise content related needs. Is the core value of Yifang cloud products. " Fangcloud CEO State your product advantages in this way.
Find different Yifang cloudYifang cloud as a start-up, Today's rise is very rapid, But its biggest feature is the label with Chinese characteristics, Cheng Yuan, who came back from the United States, Experienced SaaS Development in the United States, We also have a deep understanding of the market and needs of Chinese enterprises. In his opinion, "The Chinese market is very different from the United States, for example: Turn computer products into mobile ones. in the U. S, SAAS Rise is more in PC After the popularity of the Internet, And China is after the popularization of mobile Internet, This is mainly because PC The Internet has not really been popularized in China. But the common feature is that the popularity of the Internet has deepened people's understanding of the value and convenience of cloud services, Coupled with the popularity of the Internet, it has catalysed people's cognition of the rigid demand for office anytime, anywhere, And this is exactly SAAS Compared with traditional software, it has the most advantages. "
in China, The feature of mobile first is more obvious, I said before that in the United States SAAS yes PC After the popularity of the Internet, it began to explode, Therefore, the starting point of people's demand cognition, including the relatively accepted product forms, is mainly based on websites. Until now, But not in China, Because Chinese bosses contact SAAS Through mobile Internet, This requires Chinese products to be more mobile oriented, Because this is the value that many small and medium-sized enterprise bosses in China can understand. And it is more suitable for the usage habits of Chinese users.
Such differences, Let Cheng Yuan pay more attention to the innovation and diversity of Yifang cloud, therefore, Cheng Yuan said definitely: "Yifang cloud is the only cloud service provider in the industry that does not do private cloud. "
Public cloud service to hybrid cloud
obviously, Speaking of private cloud, Let's talk about how Cheng Yuan views the cloud market environment in China, In his opinion, The maturity of users' needs in the Chinese market is very different from their awareness of enterprise informatization.
When Cheng Yuanzai Box When, The topic of whether to build a public cloud or a private cloud has also been repeatedly discussed. "Because many big customers only need private deployment, Otherwise, interview. But in the end Box There is no privatization deployment. My suggestion here is, Private cloud and public cloud must have their own advantages, But if the startup is ready to do SAAS If, Try to refrain from privatizing deployment, Unless to survive.
The combination of public cloud and private cloud will cause several serious problems:
Privatized deployment companies cannot promise customers the same product availability as the public cloud, Iterative and even quality of service.
This will make all your sales willing to sell private cloud, Because it is better to sell and more expensive to buy in the early stage, This will keep you away SAAS Farther and farther away.
Giving consideration to private cloud will gradually make you far away from real product and technological innovation. Because many things cannot be realized in such a small-scale cluster as the private cloud. This is the most fundamental difference, As a result, whether it is a product in the initial stage of entrepreneurship, sale, The market model will be different.
For example, take Box And Yifang cloud.
stay Box from 09 The transformation into enterprise service began in, There was no offline sales in the first two years, It's all telemarketing. The vast majority of sales leads come from search engines, It indicates that there are enough enterprise customers with explicit demand, These customers can already support Box Early sales growth. And at home, Because of the cognition of enterprise informatization, The whole category is at a very early stage, Enterprise customers with direct needs will soon see the ceiling, This forces us to start the process of educating and guiding users' needs at a very early stage, Such sales can only be completed offline. So in China SAAS In the early stage, we must find the most suitable sales entry mode according to the different categories, It's not suitable to learn from the United States directly.
in addition, In fact, from home CRM We can see the rise of, Cloud CRM In fact, it has been market education for many years in China, Including the first 800 customers, But it's only recently erupted after so many years, So the challenge of market education is huge. For other categories that haven't been up yet, How to carry out customer market education in the most effective, lowest cost and fastest way is the most important problem to be considered. "
obviously, Cheng Yuan's view represents the future direction that yifangyun should adhere to.
in China, Product safety is the stepping stone to market education
therefore, We see, Yifangyun's products are also very Chinese in characteristics, "Many small and medium-sized enterprises in the United States, Be open to the products of start-ups, So there won't be too many security concerns. But in China, I think SAAS Startups have a lot of feelings, And often the first reason is safety. So the best thing for Chinese products is to make users feel safe, What I mean here is not only the technical level, It also includes user perceived security on the interface, This is important for getting users early. "
obviously, In Cheng Yuan's strategic planning, Although the service base of Chinese enterprises is slightly behind that of the United States, But this field is like many consumer Internet fields, Once it breaks out, it will be faster than the United States. What Cheng Yuan and yifangyun need to do is stick to their positions, Be ready for new heights.